Industry Days: at the core of the XR ecosystem
From April 9 to 11, 2025, the 8th edition of NewImages Festival’s Industry Days will bring together all the professionals involved in immersive creation in Paris. During three days of conferences, round tables and workshops, this international event offers a privileged space to understand, anticipate and shape the future of immersive technologies within the cultural and artistic industries.
This year’s program is organized around four main themes: “Immersive Scenes”, “Immersive Museums”, “Immersive Empathy” and “Immersive Innovation”. The aim: to explore how XR changes our perceptions, stimulates our creativity and renews our artistic and cultural experiences.
Industry Days highlights:
- Focus Immersive Museums: Reinventing the museum experience with XR – An overview of thinking around the integration of XR in museums, between innovative mediation and new autonomous experiences. Find out more in the paragraph below!
- Identity and Immersion: Exploring inner worlds through XR – A reflection on the possibilities offered by immersive environments to question and reveal individual and collective identity.
- Decolonizing cultural identities: immersive technologies and reclaiming narratives – This conference explores how XR technologies enable indigenous communities and under-represented cultures to reclaim their histories and affirm narratives freed from colonial perspectives.
- XR and Metavers: Taking cultural institutions beyond the walls – A session dedicated to the strategies and opportunities offered by virtual environments to cultural players.
- XR Partners: Accelerating innovation for immersive creation – Discover innovative solutions specifically dedicated to immersive creation, with the participation of startups and technology companies.
Discover all our conferences and workshops at this 8th edition of NewImages Festival
Disclaimer: the list of conferences presented is likely to be modified.
Focus: XR invites itself into museums
The theme of immersive museums takes center stage this year. XR technologies are opening up new horizons for cultural institutions, enabling them to imagine interactive mediation systems, enriched visitor paths, as well as unprecedented autonomous experiences. Beyond interactivity, XR profoundly transforms scenography and the conservation of works of art, and renews the visitor experience.
Among the highlights dedicated to immersive museums:
- XR in museums: mediation tool or autonomous experience? – Experts and industry professionals discuss the narrative, technical and audience engagement challenges of integrating XR into museum spaces, as well as its impact on cultural transmission.
- Institutions & Studios: Building sustainable synergies for XR creation – A discussion of successful collaborations between cultural institutions and XR studios to conceive, co-produce and disseminate immersive projects, ensuring their sustainability and international reach.
Immersive innovation: a new theme
This theme highlights the technological advances that are shaping the XR industry, influencing artistic creation and transforming production and distribution processes. Among the conferences that will illustrate this theme are :
- Hybrid worlds: XR at the crossroads of scientific research and artistic creation – Fusion between art, science and XR technology, generating unprecedented experiences.
- AI and immersive environments: rethinking creative processes and interactions – Exploring new narrative forms generated by artificial intelligence and collaborative processes between humans and machines.
Hands-on workshops will also be offered to experiment with the latest immersive techniques, such as real-time programming or artificial intelligence applied to immersive creation.
By fostering cross-sectoral and international encounters, NewImages Festival stimulates sustainable and inclusive creative synergies, actively contributing to the economic and cultural development of the XR sector.
Why take part in the Industry Days?
- Access to over 25 conferences, workshops and roundtables led by international experts.
- A unique opportunity to network with influential decision-makers, creators, producers, curators and professionals from a wide range of sectors.
- Exclusive discovery of innovative technological tools applied to immersive creation.
- Participate actively in strategic thinking on the evolution of the global XR ecosystem.
Don’t miss this unique opportunity to actively contribute to the future of immersive creation and meet the key players shaping tomorrow’s artistic and cultural experiences.