XR Market 2025: The world’s largest market dedicated to immersive creation
From April 9 to 11, 2025, NewImages Festival returns to the Forum des images in Paris with a new edition of the XR Market, the world’s largest market dedicated to immersive creation. Each year, the XR Market brings together creators, distributors, producers and influential decision-makers from the XR sectors, as well as representatives from major international cultural and artistic institutions.
Key figures for NewImages Festival 2024:
- more than 2,000 confirmed appointments
- 126 projects selected
- 80 speakers
- 160 Decision Makers
- 150 producers
- 900 accredited participants
- 3,000 visitors
- 48 countries represented
XR Development Market: innovation at the heart of immersive projects
Each edition selects over 50 innovative XR projects in development, from all over the world. The XR Development Market is the ideal opportunity to discover the most daring immersive narrative trends, explore technological advances in the sector, and meet potential partners to finance, produce or co-produce innovative works in virtual reality (VR), augmented reality (AR), mixed reality (MR), video games, virtual worlds and hybrid shows.
XR Distribution Market: exclusive opportunities to distribute the best immersive works
With over 80 XR projects finalized and ready for distribution, the XR Distribution Market enables curators, distributors, programmers and buyers to discover and acquire groundbreaking immersive experiences. This unique event is a strategic opportunity to enrich your XR content offering and expand your professional network.
XR Partners: meet the experts in immersive innovation
Every year, the XR Market welcomes leading XR Partners recognized for their technological and creative expertise in the XR world. These pioneering companies offer innovative solutions covering digital preservation of cultural heritage, interactive and immersive experiences using artificial intelligence, software and tools for augmented reality production, as well as specialized platforms for immersive broadcasting in cultural venues and live performance spaces.
A unique network of Decision Makers
Over 100 key decision-makers come together at XR Market, including producers, distributors, investors and digital platform managers. The event also brings together representatives of major cultural institutions, international museums, art venues and galleries, creating an environment conducive to strategic exchanges and fruitful partnerships.
XR Bootcamps: exclusive sessions to deepen your projects
Specialized bootcamps offer participants a unique opportunity to immerse themselves in targeted issues, receive sound advice from recognized experts, and fine-tune their XR project development, production and distribution strategies.
Alumni Program: confidential previews of high-profile projects
This year, the XR Market launches its Alumni Program, showcasing flagship projects from previous editions of the XR Development Market. These exclusive works will be unveiled to professionals in a confidential preview, offering creators unique visibility and the opportunity to forge privileged relationships with potential distributors and partners.
Networking and privileged encounters
Take advantage of an optimal networking environment thanks to pre-organized individual meetings throughout the market. Numerous social events, such as the Decision Makers cocktail reception, breakfasts and sponsored cocktails, will also facilitate informal exchanges and partnerships.
Conferences, panels and pitch sessions
The festival’s Industry Days feature a rich program of panels, pitch sessions and conferences entirely dedicated to the XR Market. These gatherings are the perfect opportunity to discover the latest trends, innovations and challenges in the immersive sector.
Discover now the XR Market 2025 E-Catalog
Interested in the market?
Join us now at XR Market, a reminder of its two major components:
XR Distribution Market
Meet curators, distributors, programmers and buyers to expand your professional network and find new distribution opportunities.
Featured projects:
✔ immersive and original (VR, AR, MR, video games, virtual worlds, hybrid performance or any other innovative device)
✔ finalized and ready for distribution (online or physically)
XR Development Market
Present your current projects and connect with potential partners, producers and investors to finance and realize your project (VR, AR, MR, video games, virtual worlds, hybrid show or any other innovative device).
See you April 9-11, 2025 for another XR Market!